EST The Lotion Limited Design Bottle 2023
Product description
A special series inspired by "Wizard of Oz"
That thought will eventually turn into confidence. Introducing a special series inspired by the "Wizard of Oz". Like the "Wizard of Oz" who, at the end of a long journey, realizes that what he seeks is already within him. A little bit of thought and courage draws out who you want to be and transforms it into confidence. The self you can be proud of is surely already inside of you.
■est the lotion in a design bottle
est Ultimate water storage * With lotion, you can have confidence in your daily care. A little bit of thought and courage draws out who you want to be and transforms it into confidence. With a design that incorporates such thoughts, we deliver the ultimate water storage* lotion. Even in harsh dry environments, it moisturizes deep into the skin (stratum corneum) for bright, firm skin. EST THE LOTION is a bottle designed in collaboration with illustrator Heisuke Kitazawa.
*Replenish moisture to the keratin fibers in the stratum corneum and keep the skin moist
■Focusing on the moisturizing power of Ectoine
Ectoine is a component produced by extreme environment organisms* that survive even in the salt lakes of the Egyptian desert. The presence of ectoine is thought to allow life forms to survive in extremely dry and harsh environments. est focused on the moisturizing power of ectoin, a component produced by these organisms, and applied it to lotion. *Halomonas elongata found in a salt lake in Egypt
■Directions for use/Appropriate amount guideline
Gently apply an appropriate amount (enough to spread into a circle with a diameter of 2.5 cm) over the entire face.
■How to apply the basics [Beauty Power Method]
Bring your palms into contact with your skin and apply with a gentle touch. ・Apply from the inside to the outside, starting with ①. ・Don’t forget to apply it to the crevices around the eyes, nostrils, and mouth.