b-ex mm (mm) Soft Gel 260ml Hair Styling A soft gel formulated with natural spring water for hydrated, flexible hold. It keeps your favorite hairstyle in place all day without stiffness and without the use of synthetic setting agents. Features an elegant citrus-floral fragrance with a refined lingering finish. How to Use: Spread an appropriate amount between your fingertips or palms, then apply to the desired areas to style.