SHISEIDO BENEFIQUEE Retino Lift Genius Eye Cream 20g Improves wrinkles and prevents blemishes, giving a refreshed impression around the eyes. Medicated eye cream. This anti-impression cream for the eye area is designed to make the eyes look radiant and appealing at any moment. How to Use: At the end of your morning and evening care routine, take a small pearl-sized amount of the cream onto your fingertips and gently apply to wrinkle-prone areas such as the eye and mouth area. If using in the morning, please use a cosmetic product with UV protection after application to protect the effects of retinol.