SHISEIDO MEN SHISEIDO Ultimune Power Rising Serum (30ml / 50ml) Targets all signs of aging in men’s skin—dryness, rough texture, lack of radiance, visible pores, and loss of firmness. Each drop of this serum is concentrated with moisturizing and beneficial ingredients, delivering them to the skin without stickiness. Hydrates to reduce the appearance of fine lines caused by dryness, leaving skin smooth, firm, and resilient, creating a bright, clean, and confident impression now and in the future. Can also be used comfortably as an after-shave lotion to soothe skin post-shaving. Fragrance: Citrus and Bamboo Green. How to use: Use after cleansing or shaving. If using a toner, apply this serum after the toner. Dispense twice into your hand and gently spread evenly over the entire face.